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Digital Marketing Projects

Apex Enterprise ABM Acquisition

High-Ticket B2B Account-Based Marketing & Paid LinkedIn Ads

Q3 2025
20 Weeks
Apex Industrial Automation
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Apex Enterprise ABM Acquisition
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About This Project

A laser-targeted enterprise pipeline engine that generated $28M in qualified B2B pipeline across Fortune 500 manufacturing and aerospace buying committees.

Challenge

Broad digital ads produced low-quality leads while decision-makers ignored cold outbound emails from standard SDR teams.

Solution

Orchestrated a multichannel ABM campaign combining Bombora intent data, personalized LinkedIn Thought Leader ads, bespoke executive whitepapers, and direct SDR outreach.

Deliverables

  • Tier-1 list of 250 qualified enterprise accounts mapped to 2,000+ key stakeholders
  • Executive whitepapers and ROI calculators tailored to manufacturing VPs
  • Hyper-targeted LinkedIn InMail and dynamic feed ad campaigns
  • Automated HubSpot lead scoring and SDR alert workflows

Results

$28M
Qualified Pipeline Generated
68%
Target Account Engagement Rate
14
Closed Enterprise Deals ($1M+ ACV)

Technologies Used

HubSpot EnterpriseLinkedIn Campaign ManagerDemandbaseBomboraClearbitNext.js 15

Project Information

Client:Apex Industrial Automation
Industry:Manufacturing & Robotics
Duration:20 Weeks
Year:2025
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We analyze firmographic size, tech stack compatibility, and third-party buyer intent signals to rank high-propensity accounts.

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